We’re not too convinced here at BroHo about Jay Z’s new album Magna Carta… Holy Grail.
Released on July 4th 2013 for digital download and on the 8th of July for retail sale, Magna Carta Holy Grail is Jay Z’s twelfth studio album.
A legend of the rap game, Jay Z seems to have dropped his game since his well publicised retirement from the rap game, when he declared his 2003 album “The Black Album” would be his last. On November 25, 2003 he held a charity concert at Madison Square Garden meant to be his “retirement party”. The mega concert – with all proceeds going to charity – featured a number of A list cameos including Beyonce, Mary J Blige, Common and even the mother’s of slain rappers Biggie and Tupac.
Jay Z has since come out of retirement and released three more albums, “the worst retirement in history” – as Jay Z called it in an interview with Entertainment Weekly. He also added he felt embarrassed and cringed when watching “Fade to Black” – a documentary that followed his extravagant send off.
However, many people have called his retirement pure calculation – an attempt to match Michael Jordan’s retirement. Jay Z hanging up his mic at the top of his game only to return and win three more championships.
However, it hasn’t quite worked out that way. Unlike Jordan, Jay Z’s return didn’t yield three more championships. Leaving most people to admit that Jay Z hasn’t released a decent album since “The Black Album”, with the exception of his collab with Kanye West on the album “Watch the Throne”.
Magna Carta… Holy Grail, is more money than music. Jay Z teamed up with Samsung who bought a million copies of the album at $5 each to offer to Samsung Galaxy users, meaning the album went platinum before it even hit the shelves. A clever marketing ploy, one has to admit, but the album leaving the album to lack any real substance.